AI copywriting tools use artificial intelligence (AI) to generate written content for marketing purposes. Such as blog posts, social media updates, and product descriptions.
Generally, this is how it works:
- You enter a prompt that tells the tool what to create
- The tool uses technology known as generative AI to fulfill your request (usually in a matter of seconds)
- You ensure the text meets quality standards before publishing
With AI copywriting tools, you can produce higher-quality content in less time. And there’s software to suit different budgets, needs, and preferences.
Here are 10 of the best AI copywriting tools for 2025:
1. AI Article Generator
Best for: SEO-friendly articles
Pricing: $60/month
AI Article Generator helps you create articles that can rank well on Google.
To start, enter a high-level topic you want to write about. The tool will guide you through a simple setup process to improve the AI output.
Fill out the requested details:
- Title: Enter your own or use the AI's suggested title
- Target keywords: Add keywords manually or choose from AI-generated suggestions, based on actual search volume
- Audience location: Select the intended audience’s location
- Word count: Set a custom word count or use the AI’s recommended length
- Brand voice: Select the tone that matches your brand
Enable the SEO boost. This feature gathers search data to help your content rank higher.
Click “Create article” to generate your content.
You can then choose to publish, customize, or regenerate the content.
Open the editor to:
- Request changes from the AI chatbot
- Add AI-generated images or images from Unsplash
- Review competitor data
- Get SEO, readability, and tone suggestions
- Edit the content manually
What We Like
We like AI Article Generator because it simplifies the entire article creation process. It handles writing, optimizing, editing, and adding visuals all in one place. It’s efficient not having to use separate tools for writing, SEO, editing, and images.
2. Jasper
Best for: Multi-asset marketing campaigns
Pricing plans: Creator ($49/month), Pro ($69/month), Business (custom pricing)
Jasper is AI copywriting software that provides templates for over 50 use cases.
And with a Pro or Business plan, you can access Jasper Campaigns. Which allows you to create multiple assets from a single brief.
For example, you can provide Jasper with details about your upcoming product launch. And it will generate a blog post, press release, social media posts, and more.
You can teach Jasper about your business by:
- Importing a URL
- Typing information
- Uploading files
This helps ensure that generated content aligns with your brand voice and is accurate.
What We Like
Jasper uses multiple large language models (LLMs), including ChatGPT, Gemini, Claude, and its own model. The platform intelligently selects the best model based on the content type to give you a high-quality output.
Jasper also guarantees that your data is secure. It doesn't use your content to train its models or share it with third parties.
Having tested the trial, we’re particularly impressed by Jasper's Brand IQ feature. It accurately replicates your tone of voice, showing that the Jasper team has put significant effort into fine-tuning the underlying algorithm.
3. QuillBot
Best for: Improving your own content
Pricing plans: Free or Premium ($19.95/month)
QuillBot is one of the best free AI copywriting tools for improving content.
It offers nine main functions:
- Paraphraser: Rewords text in your chosen tone
- Grammar checker: Fixes grammar errors
- AI detector: Identifies AI-generated text
- Plagiarism checker: Ensures text is original (Premium only)
- AI humanizer: Makes robotic-sounding text sound more natural
- Summarizer: Provides text summaries
- Citation generator: Creates citations for webpages, books, etc.
- Translator: Translate text into 40-plus languages
- Flow: Allows you to generate or review text with AI without switching tabs
You can use QuillBot via the website, Google Chrome extension, Microsoft Edge extension, macOS app, Word add-in, Android keyboard and app, or iOS keyboard and app.
What We Like
Our favorite feature of QuillBot is its ability to humanize AI-generated text. Many AI tools produce robotic-sounding output, but QuillBot refines word choices and adjusts sentence structures to make the text sound more natural.
4. Writesonic
Best for: Up-to-date, well-researched content
Pricing plans: Basic ($20/month), Lite ($49/month), Standard ($99/month), Professional ($249/month), and Advanced ($499/month)
Writesonic is an AI copywriting tool that browses the web for the latest information and conducts research.
The tool cites its sources directly in your content, helping to build trust with readers.
Writesonic also automates internal linking, adding links to relevant pages on your site to benefit your SEO and improve user engagement.
What We Like
We’re impressed by Writesonic’s real-time research capabilities.
Unlike most AI writing tools that rely on training data, Writesonic actively searches the web for current information. This helps ensure your content is up to date and factually accurate.
However, it’s important to note that all AI tools can still make mistakes. Don’t rely solely on them for fact-checking. Always verify information independently to ensure accuracy.
5. Anyword
Best for: Enterprise marketing
Pricing plans: Starter ($49/month), Data-Driven ($99/month), Business ($499/month), Enterprise (custom pricing)
Anyword is an AI copywriting tool designed for enterprise marketing teams.
It helps with demand generation, product marketing, social media, content marketing, email marketing, operations, and marketing strategy.
For example, if you need to create high-performing ads or email campaigns at scale, Anyword can help you generate and optimize messaging that resonates with your target audience.
You can upload existing content or provide a URL to train the AI on your brand voice. And create basic buyer personas to generate content based on them.
What We Like
We’re impressed by Anyword’s predictive performance scoring system.
Before launching a campaign, you can test multiple content variations and get data-driven predictions about which versions are likely to perform best with your audience. This eliminates guesswork and helps improve campaign effectiveness.
6. Rytr
Best for: Content tailored to your tone of voice
Pricing plans: Free, Unlimited ($9/month), Premium ($29/month)
Rytr allows you to create over 40 types of content, all designed to match your brand voice.
The tool analyzes different writing samples to learn your writing styles. It then applies these styles to your AI-generated content, helping maintain your brand’s tone of voice.
You can even create content that sounds like it’s written by specific people, such as a blog post that sounds like your CEO.
You’ll need the Unlimited plan for one tone match, and the Premium plan to do multiple tone matches.
What We Like
Rytr is one of the most affordable AI tools available, especially given the variety of content types it supports. We recommend this tool for anyone with a limited budget who needs to create content quickly and efficiently.
7. Describely
Best for: Product descriptions and ecommerce content
Pricing: Pay as you go ($0.75 per product) or Concierge (custom pricing)
Describely is an AI-powered tool designed for managing ecommerce product content, including descriptions, titles, meta tags, and images.
You can set content rules to guide the AI on how to craft your content, from tone to specific length preferences. This ensures every output meets your requirements.
Once you import your product catalog and select items, you can generate content based on these rules.
Describly integrates with Shopify, WooCommerce, Salsify, and other popular ecommerce platforms, making it easy to push updates live with just a few clicks.
What We Like
Our favorite feature is the bulk content generation. Describely saves a lot of time when you have hundreds or thousands of products. Instead of spending weeks writing descriptions, you can generate them in bulk, with each one remaining unique.
8. Type
Best for: Professional creators
Pricing: $29/month
Type is an AI-powered writing platform designed for professional creators who want to speed up their content writing without sacrificing quality.
It offers a clean, distraction-free editor combined with advanced AI assistance to help you draft, refine, and polish everything from emails and blog posts to YouTube video descriptions and scripts.
You can start writing naturally and use the AI feature to improve your phrasing, fix grammar issues, rephrase sections, and generate new paragraphs based on your existing content.
What We Like
Our favorite feature is the smart autocomplete. It completes your thoughts before you even finish typing, suggesting full sentences that flow with your existing content. You simply hit “tab” on your keyboard to accept the suggestion and continue writing.
9. Social Content AI
Best for: Social media content (text and images)
Pricing: $29.99/month
Social Content AI generates content for Facebook, Instagram, X, LinkedIn, Google Business Profile, and Pinterest.
Start by adding your URL and business description. The tool will generate a variety of social content ideas.
Click “Generate” on your chosen idea.
For the best results, select your tone of voice, post type, and target social network before clicking “Generate text.”
Social Content AI provides text and allows you to edit it.
You can also generate AI art (illustrations) or designs (graphics with text). In the perfect size for your selected platform and post type.
What We Like
Our favorite feature of Social Content AI is its ability to handle content for nearly every major social media platform. Need a quick Instagram story? Done. LinkedIn post? No problem. Pinterest post? Easy. It's like having a social media Swiss Army knife at your fingertips.
Try AI Copywriting Tools for Free
AI copywriting tools increase your productivity and make content creation easier than ever.
The best way to understand their potential is to try them yourself with your own specific content needs.
The below AI copywriting tools are available inside Semrush and come with a free seven-day trial:
- AI Writing Assistant: Best for a wide range of marketing content
- AI Article Generator: Best for SEO-friendly articles
- Social Content AI: Best for social media content
Try these powerful tools today. And discover what AI copywriting can do for your business.