The 11 Best Local SEO Tools in 2025

Local SEO tools help you reach and engage localized searchers by allowing you to streamline your workflow, gather valuable insights, and manage your presence on popular platforms.

Here are my picks for the 11 best local SEO tools in 2025:

1. Google Business Profile: Manage your Google business listing
2. GBP Optimization: Optimize your Google business listing
3. Listing Management: Create and manage online business listings
4. Review Management: Monitor and reply to online reviews
5. Map Rank Tracker: Track your visibility in Google Maps results
6. Keyword Magic Tool: Discover how people search for local businesses like yours
7. Position Tracking: Track your visibility in Google Search results
8. Google Reviews Widget: Embed Google reviews on your website
9. Free Google Review Template and QR Code Generator: Get QR code assets and request templates to encourage reviews
10. Google Analytics 4: Learn how visitors engage with your website
11. Google Search Console: Check your website’s performance in Google Search

Now, let’s look at each local SEO tool in more depth:

1. Google Business Profile

Google Business Profile (GBP) is a free tool that lets you create and manage your Business Profile in Google.

Your profile can rank in Google Search, like this:

And in Google Maps:

If you optimize your profile, users are more likely to discover your business through these platforms. And ultimately choose your products or services.

First, you need to add or claim your Google Business Profile. And verify your location.

Once that’s done, fill out your business information in as much detail as possible.

Here are some of the things you can add:

• Business description
• Attributes (e.g., Wi-Fi and outdoor seating)
• Hours
• Photos and videos
• Product/service information

Completing your profile helps ensure prospective customers get the information they need. And helps Google match your profile with relevant search queries. 

Once all that’s done, focus on getting Google reviews from happy customers.

The quantity and quality of reviews on your profile can significantly affect your Business Profile’s rankings.

And the content of the reviews you get can help you rank for more relevant search queries.

For example, if a lot of reviews mention one of your menu items (e.g., vegan chicken), then your Business Profile can rank for related search terms.

Also consider using Google Business Profile posts. To keep searchers updated with business news, offers, etc.

Like this:

Pricing

Google Business Profile is free to use. Visit the GBP website to get started.

2. GBP Optimization

Semrush’s GBP Optimization tool lets you manage multiple Google Business Profiles from one centralized dashboard.

After connecting your GBP account(s), you can:

• Update your business information
• View important metrics, such as profile views
• Accept or reject profile updates
• Create and publish GBP posts

Unlike the GBP website, GBP Optimization lets you generate posts using AI. And schedule posts to go live at your chosen time.

Pricing

To use the GBP Optimization tool, you need a Semrush Local plan. 

Local Base ($30 per location per month) includes limited access to the GBP Optimization, Review Management, and Map Rank Tracker tools.

Local Essentials ($50 per location per month) includes everything above, plus access to the Listing Management tool and some additional features.

Local Pro ($60 per location per month) includes everything above, plus additional advanced features.

You can learn about these other local SEO tools below.

3. Listing Management

Semrush’s Listing Management tool makes it easy to create and manage online business listings.

Like this one:

Consistent business listings are good for local SEO.

Because they can make your business appear more prominent. And give Google confidence that your name, address, and phone number (NAP) are correct.

Accurate citations also make it easier for potential customers to find the information they need.

You can get started with Listing Management for free.

Just use the search bar to find your business.

Then, scroll down to see which top directories you’re missing out on. And which contain incorrect or inconsistent information.

Want to fix all these listings at once?

Scroll to the top and use the toggle to choose your plan. (You’ll find information about each plan below.)

Then, click “Try it now.”

Set up your plan and location step by step.

When you’re done, the tool will automatically distribute your information to high-quality, relevant directories. (Find a full list of directories for your location here.)

To keep track of your listings, choose your location from the “Locations” tab.

And scroll down to see the status for each directory.

You’ll also find useful links and information.

Pricing

To use Listing Management, you need a Semrush Local plan. 

Local Essentials ($50 per location per month) gives you access to every feature except API support. This plan also includes access to GBP Optimization, Review Management, and Map Rank Tracker tools.

Local Pro ($60 per location per month) gives you access to API support and advanced features/limits in the other tools.

4. Review Management

Semrush’s Review Management tool collects your reviews data from multiple online directories.

And every week, you’ll receive an email alert about any negative reviews. So you can quickly take corrective action.

In the Review Management dashboard, you can:

• Analyze review trends over time
• See how many reviews you have in total
• Monitor your average star rating
• Read reviews from select platforms

You can also respond to Google reviews within the dashboard.

Responding consistently and quickly shows that you care about customer feedback. And gives you the opportunity to counter any negative comments.

If you’re not sure what to say or want to save some time, use the “Generate draft” button.

Or enable the AI auto-reply feature.

In the “Review Analytics” tab, you can compare your Google reviews against competitors’.

So, you can benchmark your performance. And learn from your rivals’ strengths and weaknesses.

Pricing

To use the Review Management tool, you need a Semrush Local plan. 

Local Base ($30 per location per month) lets you manage your GBP reviews and generate up to one report with five competitors per month. This plan also includes access to GBP Optimization and Map Rank Tracker.

Local Essentials ($50 per location per month) lets you monitor reviews across multiple platforms. This plan also includes enhanced access to GBP Optimization, Review Management, and Map Rank Tracker tools.

Local Pro ($60 per location per month) includes everything above, plus additional advanced features.

5. Map Rank Tracker

Semrush’s Map Rank Tracker is a local SEO tool that allows you to monitor your Business Profile’s rankings in Google Maps.

In other words, where your profile appears when someone searches like this:

Enter your business name into the tool to get started.

Then, choose up to 100 local keywords you want to track—i.e., search terms people use to find local businesses like yours.

If you need help, use the AI-generated recommendations. Or check out our local keyword research guide.

Next, you’ll need to set your map grid.

Every pin represents a different search location. The tool will monitor your ranking in each one.

Finally, decide whether to scan manually or set up a scanning schedule.

When setup is complete, you’ll see the result of your first scan.

Each number represents your ranking position for the given keyword and search location. (You can change your keyword selection using the drop-down menu at the top.)

Ideally, you want to be in position 1. Because that means searchers are more likely to see your result—and engage with it.

You can analyze your main competitors in any search location by clicking the numbered circle.

Make sure to monitor your average rank and share of voice over time. So you can check they’re moving in the right direction.

For advice for improving your listing’s rankings, read our Google Maps marketing guide.

Pricing

You can try the Map Rank Tracker for free. Just set up your free Semrush account to get 50 credits to use on one campaign (i.e., one business location).

Credit usage is based on the number of pins and keywords scanned. For example, if you scan a 7x7 map for 10 keywords four times per month, it’ll cost (7 x 7 x 10 x 4 =) 1,960 credits per month.

To access more credits, you’ll need one of the following Semrush Local plans:

• Local Base ($30 per location per month) gives you 375 credits per month. You also get limited access to the GBP Optimization and Review Management.
• Local Essentials ($50 per location per month) gives you 625 credits per month. You also get access to GBP Optimization, Listing Management, and Review Management.
• Local Pro ($60 per location per month) gives you 1,225 credits per month. You also get additional features/limits in other local SEO tools.

After subscribing, you can purchase an additional campaign for $10 per month. And 1,000 extra credits for $5 per month.

6. Keyword Magic Tool

Semrush’s Keyword Magic Tool is a must-have for local keyword research. 

Use it to discover search terms people use to find businesses like yours. So you can optimize your business listings and website more effectively.

To get started, enter a seed keyword to base your research around. (This should be a simple term related to your business—e.g., “restaurant.”)

Then, choose your country and click “Search.”

Next, go to the “Include keywords” menu. And add location-specific terms your prospective customers might use (e.g., the name of your city and district).

Include general terms “near,” “nearby,” and “local,” too. 

When you’re done, select “Any keywords” and click “Apply.”

You’ll now see a list of keywords that contain your seed keyword (or a close variation) and one or more of your location-specific terms.

For example, “italian restaurants near me”: 

(If you want, you can exclude irrelevant keywords. Like the names of cuisines you don’t offer.)

The tool also provides lots of useful data, including:

• Volume: The keyword search volume, or average number of monthly searches
• KD %: The keyword difficulty score, which measures how hard it’ll be to rank highly in the organic (unpaid) results
• SF: The number of SERP features (non-standard elements on the search engine results page, or SERP)—click the number to see which ones they are

When you find keywords that are relevant to your business, use the check boxes and “+ Add to keyword list” button to save them to the Keyword Strategy Builder.

Then, repeat the process with other seed keywords. So you can discover all the different ways that prospective customers search.

Naturally incorporating keywords into your business listings and website can help you rank higher in search results. For detailed advice, read our keyword optimization guide.

Pricing

You can get limited access to the Keyword Magic Tool (and dozens of other tools) with a free Semrush account.

To unlock higher limits and advanced features, start your free Semrush trial.

Check out our pricing page to learn more about our plans.

7. Position Tracking

Semrush’s Position Tracking tool lets you monitor your website’s Google rankings in specific search locations.

During the setup process, choose your target country, state/region, city, or zip code. (Many local businesses compete at the city level. So, this is a good place to start.)

And add the name attached to your Google Business Profile. So the tool can check for its appearance in search results.

Next, add your local keywords.

(If you already saved keywords in the Keyword Strategy Builder, you can send them over later.)

Once setup is complete, go to the “Overview” report.

The “Visibility” graph gives an overview of your organic performance: 

A score of 100% means your website ranks in the top unpaid position for all tracked keywords. While a score of 0% means you don’t appear in the top 100 for any of your keywords.

Scroll down to see a full keyword breakdown.

The “Pos.” columns show your website’s ranking position(s) on the specified dates.

If you see an icon, that means you rank(ed) for a SERP feature. The one that looks like a map pin means your Business Profile appears in the local pack (the section with a map).

For example, this site ranks in the top organic position and the local pack:

Here’s what that looks like on the results page:

Make sure to identify any underperforming keywords. And adjust your local SEO strategy to suit.

Also sign up for ranking alerts. So you can act quickly should your rankings drop in the future.

Pricing

You can get limited access to the Position Tracking tool with a free Semrush account.

To unlock higher limits and advanced features, start your free Semrush trial.

Check out our pricing page to learn more about our plans.

8. Google Reviews Widget

Elfsight’s Google Reviews widget allows you to display Google reviews on your website. Which can help you build trust with users.

The widget can also prompt visitors to write their own review.

Like this:

This is beneficial for local SEO because the quality and quality of reviews on your profile affect its rankings.

There are lots of customizable templates to choose from. So, it should be easy to display reviews in a way that works well for your website.

Plus, the widget is easy to install. You don’t need any coding expertise.

Pricing

There’s a free version of the Google Reviews widget, but it includes Elfsight branding and has a number of limitations.

To remove the Elfight branding, you’ll need a paid plan. These cost $5 to $80 per month billed annually, depending on the kinds of limits and features you need.

Check out full pricing information here.

9. Free Google Review Template and QR Code Generator

Semrush’s Free Google Review Template and QR Code Generator provides free marketing assets that can help you get more Google reviews.

Use the search bar to find your business, enter your email, then click “Generate QR code assets”:

You’ll receive an email containing the following assets:

• Google review long link: Opens a page prompting users to leave a Google review
• Google review short link: A shorter, more user-friendly version of the Google reviews link
• QR code assets: A printable table talker, two-fold sign, and door sticker prompting in-store visitors to leave a Google review

Pricing

The Free Google Review Template and QR Code Generator is free to use.

10. Google Analytics 4

Google Analytics 4 (GA4) collects data about the users who visit your website. 

It helps you measure the success of your local SEO strategy. And wider marketing efforts.

For example, the “Traffic acquisition” report shows where your website visitors come from. 

You can see how traffic from organic search (unpaid search engine results) compares to traffic from other channels.

If you use UTM codes, you can also analyze traffic from specific links (e.g., the website link in your Google Business Profile).

In the “Events” section, you can monitor and compare conversion metrics.

For instance, you can see whether organic search visitors are more likely to:

• Click your phone number
• Book an appointment
• Use your store locator

Google will track some events automatically. But you can also set your own.

Pricing

GA4 is free to use. Visit the Google Analytics website to get started.

11. Google Search Console

Google Search Console (GSC) is a free tool that lets you check your website’s performance in Google Search.

(It does not include data from your Google Business Profile. These analytics are available through Google Business Profile.)

In the “Performance” > “Search results” report, choose a date range to see:

• Total clicks: The number of clicks on your search results
• Total impressions: How many views your results generated
• Average CTR: The average click-through rate (CTR)—i.e., clicks divided by impressions
• Average position: Your average ranking position in organic (unpaid) results

All these metrics relate to your “top” keywords as chosen by Google. 

You can review them in the “Queries” table below.

Google Search Console is also a useful tool for technical SEO.

You can use it to:

• Submit your XML sitemap (a document that helps Google navigate your site)
• See which of your webpages have been crawled and indexed (added to Google’s database of possible results)
• Check for major security issues on your website

And more.

If you’re new to this subject, we recommend conducting a technical SEO audit.

Pricing

Google Search Console is free to use.

Visit the GSC website to get started.

Elevate Your Local SEO Strategy

With a Semrush Local subscription, you can get access to four of the best local SEO tools:

• GBP Optimization: Manage and monitor your Google Business Profile(s)
• Listing Management: Create and update online listings the easy way
• Review Management: Monitor your reviews and auto-respond using AI
• Map Rank Tracker: Check your performance in Google’s map results