Original Research & Studies3 min read
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
Anna is a Data Enthusiast with over 8 years of experience in Marketing Analytics and Consulting. She helps teams make smarter decisions by turning complex data into clear, actionable insights. When she‘s not deep in numbers, she‘s calculating the probability of meeting a cat on her next walk.
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Technical SEO8 min read
How Do Technical SEO Factors Impact AI Search? [Study]
This study examines which technical SEO factors show measurable correlations with AI citations, and where long-held assumptions start to blur.
AI10 min read
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.