Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Aleksandr is a Marketing Data Scientist with 6+ years of experience turning user behavior into growth strategies. Passionate about connecting data and business, he’s always looking for better ways to tell stories with numbers that support Semrush’s thought leadership
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Original Research & Studies7 min read
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.