General SEO10 min read
What Is Schema Markup? & How to Add It to Your Site
Schema markup is a type of structured data that makes webpages easier for search systems to understand.
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- BS in Psychology
Author
AI7 min read
AI SEO Tips: How to Earn Citations & Mentions in AI Search
Learn 7 AI SEO techniques to earn visibility in LLMs + how to track it.
AI9 min read
LLM Optimization (LLMO): Get AI to Talk About Your Brand
Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.
Contributor
AI11 min read
Why Are My Competitors Showing up in AI Search and Not Us?
Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.
AI7 min read
Feeling Behind on AI Search? How to Catch Up in 2026
Learn the basics of AI search, how it‘s growing, and what it takes to appear in AI-driven results in 2026
AI3 min read
How Fast Do AI Search Platforms Cite New Content?
We ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search.