General SEO12 min read
Small Business SEO: What It Is & How to Get Started
Follow the steps in this guide to improve your small business’s visibility in search engines.
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- BS in Psychology
Author
General SEO10 min read
Featured Snippets: What They Are & How to Earn Them
Featured snippets are boxes at the top of search results that give quick, concise answers to search queries.
AI8 min read
How to Rank in Google’s AI Overviews: 7 Pro Tips
Ways to rank in AI Overviews include focusing on long-tail queries, carefully structuring content, etc.
Contributor
General SEO14 min read
AI Overviews: What Are They & How to Optimize for Them
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.
.svg)
Competitor Intelligence & Research6 min read
What Are Website Demographics? [Explained]
Website demographics describe the characteristics of the people who visit your website.
Competitor Intelligence & Research10 min read
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.