General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
Hava Salsi is a Swiss-based content writer specializing in B2B SaaS, HR, and tech. With over 5 years of experience working with startups and businesses around the world, she produces engaging, user-centric content that ranks highly and drives conversions.
Expertise
- content writing
- social media management
- technical seo
- on-page seo
Education
- BA in History
Author
Paid Advertising14 min read
What Is PPC? A Starter Guide to Pay-Per-Click Marketing
PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.
Technical SEO11 min read
How to Improve Website Performance: 9 Optimization Tips
Improve website performance by optimizing image sizes, reducing HTTP requests, limiting redirects, etc.
AI14 min read
What Is ChatGPT? (+ What You Can Use It For)
ChatGPT is an AI chatbot you can use to answer questions, complete tasks, write code, and create content.
Paid Advertising10 min read
How to Run Google Ads: A 10-Step Guide
Learn how to run a Google ad campaign for your business in our step-by-step guide.
General SEO8 min read
Organization Schema: What It Is & How to Implement It
Organization schema tells search engines more about your business. Here’s how to create and implement it.