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    MainTop Websitesphilips.com.au

    Last updated: February 19, 2026

    philips.com.au

    January 2026 Traffic Stats

    Retail
    Global Rank:
    Worldwide
    67,883
    Country Rank:
    Australia
    1,930
    Visits

    693.78K

    Authority Score

    47

    Traffic Cost

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    Ad Spend

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    philips.com.au Web Traffic Statistics

    Get a snapshot of philips.com.au online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    philips.com.au Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January philips.com.au received 693.78K visits with the average session duration 05:09. Compared to December traffic to philips.com.au has increased by 56.69%.
    Visits

    693.78K

    +57%
    Pages / Visit

    1.85

    Avg. Visit Duration

    05:09

    Bounce Rate

    72.95%

    Total Visits last 3 months
    Jan693.78K
    Dec442.77K
    Nov295.23K
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    philips.com.au Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Philips.com.au's core audience is located in Australia followed by Sweden, and Germany.
    Country
    All devices
    Desktop
    Mobile
    Australia60.72%421.26K14.93%85.07%
    Sweden34.17%237.04K0.07%99.93%
    Germany0.77%5.32K30.92%69.08%
    Hong Kong0.67%4.63K3.48%96.52%
    Indonesia0.51%3.55K4.19%95.81%
    See all countries →10x daily insights. Free!

    philips.com.au Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On philips.com.au, visitors mainly come from google.com__Google organic (66.69% of traffic), followed by Direct (18.94%). In most cases, after visiting philips.com.au, users go to philips.com and jbhifi.com.au.

    Show traffic details →

    philips.com.au AI Traffic

    Instantly get a clear LLM traffic breakdown. See how philips.com.au appears across today’s top AI platforms:
    • 356 visits from ChatGPT
    • 159 from Gemini
    • 145 from copilot.microsoft.com
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    356
    Gemini
    159
    copilot.microsoft.com
    145
    Perplexity
    139

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.879%
    • ChatGPT
      0.054%
    • Gemini
      0.024%
    • copilot.microsoft.com
      0.022%
    • Perplexity
      0.021%

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    philips.com.au Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Philips.com.au’s traffic has dropped by -2.7% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -41.63% down to current paid search traffic.
    Organic Search Traffic

    257.22K

    -3%
    Paid Search Traffic

    1.66K

    -42%
    Branded Traffic Share

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    Access 10 years of data →

    philips.com.au Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    philips.com.au Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to philips.com.au, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    Australia
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    philips
    N
    		18,1000.682.64%
    philips air purifier
    I
    T
    		16,6000.332.15%
    phillips
    N
    		15,4000.681.76%
    phıllıps
    N
    		14,4000.681.43%
    philips steamer
    I
    T
    		12,9000.370.94%
    See all keywords →

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