General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing12 min read
What Is Digital Marketing? Types, Examples, & Strategy
Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.
General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing7 min read
How to Grow Your Marketing Network (Without Feeling Salesy)
Networking doesn’t have to be awkward. Get practical, non-cringey tips for building strong relationships with other marketers that help open doors.
General Marketing10 min read
9 Top Marketing Trends to Watch in 2025
AI. Community. Cookies gone. Discover the top 9 marketing trends for 2025 and how to turn them into ROI with expert tips and tools.
General Marketing13 min read
What in the World Is API, and How Do I Use It?
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.
General Marketing14 min read
7 of the Biggest Marketing Problems & How to Solve Them
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
General Marketing6 min read
How to Create a Brand Persona: Examples & Free Template
A brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.