Keyword Research8 min read
Commercial Intent Keywords: The Complete Guide for Marketers
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
Keyword Research
Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Keyword Research8 min read
How to Do Keyword Clustering & Why It Helps SEO
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.
Keyword Research8 min read
How to Win in a Zero-Click Search Market
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
Keyword Research11 min read
Reddit Keyword Research: How to Find Hidden SEO Opportunities
Using Reddit for keyword research lets you find relevant terms to use on your site. See how to do it.
Keyword Research13 min read
Keyword Research Challenges and How To Master Them in 2017 #Semrushchat
To improve your keyword research strategy in the upcoming year, check out the following recap of our Semrush Chat. Our chat guests discussed how to master various keyword research challenges in 2017.
Keyword Research2 min read
Check the List: Exporting Select Keywords in Semrush
Most users familiar with Semrush know that when you wish to export a particular report, you have to receive all of the results, rather than the select few results you would like to actually have exported. You would go to type in a competitor, click on the Organic Positions report and notice only a select amount of keywords you would actually like exported. These could be keywords you wish to research further or keywords you wish to keep your eye on moving forward. Well I have great news! The newest feature implemented within Semrush will make this process much easier.
Keyword Research5 min read
How To Build a Keyword Research Plan
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else. But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table. There’s a better way. We’ll take a look at how to take your keyword research and assessment process to the next level — how to go from, “Oh, I just use the Google AdWords Keyword Planner” to creating a process that uncovers new and interesting keywords that more effectively map your customers’ intent while escaping prohibitive competition. This means better ROI on your search marketing spend and, yes, happier clients and managers. Let’s get started.
Keyword Research3 min read
Keyword Opportunities: 4 Tools That Will Open Your Eyes
Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive. I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities. When you use these four useful tools together, they can help you to spot an array of keyword opportunities and determine the effort that is required to gain visibility within the search engines.
Keyword Research3 min read
Meta Keywords Generator: Get Your Meta Keywords Delivered in No Time
Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.