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Technical SEO

Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.

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Technical SEO8 min read

Mobile or Responsive: Which Site Is Right for You?

It‘s now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable. There are several factors to weigh up in making your decision. Let‘s take a look at the differences between the two types of sites, the resources you need to implement them and the SEO implications of each choice.

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Technical SEO7 min read

How To Choose the Right International SEO Site Structure

When your company is beginning to think about expanding your brand overseas, you’ll need to consider how to structure your website or websites in order to maximize your online presence overseas as well. One of the most important considerations when building new multilingual or multi-country websites is how to optimize your international website(s) for SEO.

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Technical SEO4 min read

The Ultimate Hreflang Guide for Dummies

With Google coming out with its new international targeting feature, I’ve seen more poorly implemented Hreflang annotations than good ones. These 5 easy steps will help you avoid mishaps and implement Hreflang tags correctly across your multilingual website.

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Technical SEO6 min read

HTTP to HTTPS: 7 Best Practices for Top Ranking

Google has a global goal to secure the web. While a noble goal, it requires website owners to become more tech-savvy and invest more in securing their websites. Secure search means Google will give more ranking authority to content and ecommerce websites that have an SSL/TLS certificate. The easy barrier of entry to websites development for entrepreneurs and local small businesses might become more technically challenging and more expensive; thus, the importance of having a detailed SEO tutorial.

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Technical SEO7 min read

How To Perform a Quick SEO Audit with Semrush

Semrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with Semrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing. For this analysis, we’ve chosen to look at the Spanish version of Samsung.com and see how it is applying Google-quality guidelines. The only search engine that we are going to use in our study is Google.es, because it holds over 90% of the Spanish market share.

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Technical SEO4 min read

URL Shorteners: How They Differ and Why They Matter

URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference). There are many different shortener options, and all come with different features. Depending on the URL shortener your business decides to use, you might have a dashboard that helps you schedule posts or track the success of different posts. This then brings about a list of inevitable questions: How many different URL shorteners are there, what is the best one, how do I get started and what can I gain?

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