Top Government Websites in Australia

Name: Top websites in Australia (Government)
Creator: Semrush
License: https://semlogin.toolsduniya.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Government Websites in Australia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nsw.gov.au

31.6M

44.89%14.19M

55.11%17.42M

↑4.51%

↓3.25%

Direct

auspost.com.au

19.52M

27.93%5.45M

72.07%14.07M

↑10.74%

↓8.15%

Direct

my.gov.au

13.27M

50.38%6.68M

49.62%6.58M

↓24.76%

↓8.57%

Direct

ato.gov.au

7.92M

59.44%4.7M

40.56%3.21M

↓27.35%

↓17.01%

Direct

centrelink.gov.au

5.61M

22.58%1.27M

77.42%4.34M

↓22.78%

↓7.45%

Direct

servicesaustralia.gov.au

4.37M

36.23%1.58M

63.77%2.79M

↓0.65%

↓9.89%

Direct

thelott.com

3.95M

34.59%1.37M

65.41%2.58M

↑10.85%

↓36.02%

Direct

business.gov.au

3.26M

68.14%2.22M

31.86%1.04M

↓0.12%

↓3.18%

Search

vicroads.vic.gov.au

3.21M

40.29%1.29M

59.71%1.92M

↓6.87%

↑2.31%

Direct

homeaffairs.gov.au

3.18M

57.5%1.83M

42.5%1.35M

↑7.92%

↓9.6%

Direct

transport.vic.gov.au

2.35M

30.24%709.15K

69.76%1.64M

↓9%

↑387.62%

Direct

immi.gov.au

2.33M

66.66%1.55M

33.34%775.66K

↓8.3%

↓0.29%

Direct

translink.com.au

2.12M

13.77%291.48K

86.23%1.83M

↑17.82%

↓12.82%

Direct

transport.qld.gov.au

2.04M

27.29%555.46K

72.71%1.48M

↑15.37%

↓2.72%

Direct

transport.wa.gov.au

1.99M

29.83%592.23K

70.17%1.39M

↑17.4%

↑6.16%

Direct

health.gov.au

1.94M

47.66%926.61K

52.34%1.02M

↑41.21%

↓15.01%

Direct

linkt.com.au

1.88M

25.79%485.84K

74.21%1.4M

↑5.14%

↓1.24%

Direct

act.gov.au

1.87M

29.24%546.93K

70.76%1.32M

↓11.64%

↓15.69%

Direct

abs.gov.au

1.64M

58.46%958.67K

41.54%681.09K

↓87.68%

↑121.38%

Direct

mygovid.gov.au

1.39M

39.13%543.38K

60.87%845.17K

↓25.26%

↓6.55%

Referral

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Government Websites in Australia on September 2026

As of September 2026, nsw.gov.au leads Government in Australia with 31.6M monthly visits. Its audience skews mobile-first (44.89% desktop / 44.89% mobile), and traffic is up month over month 4.51% and down year over year -3.25%. auspost.com.au holds second with 19.52M visits and a mobile-leaning mix (27.93% desktop / 72.07% mobile), while my.gov.au ranks third with 13.27M visits.

Across the leaders, grants.gov.au is the most mobile-first (93.46% of visits), whereas aihw.gov.au is the most desktop-reliant (95.36%). Momentum favors jobs.tas.gov.au in the latest month (1,156.29%), while abs.gov.au shows the steepest pullback.

Acquisition patterns also differ: nsw.gov.au is driven primarily by search, nsw.gov.au by direct, and nsw.gov.au by referral; overall, 77 of the top 100 sites are direct-led, 18 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Government Websites in Australia