Top Beauty & Cosmetics Websites in India

Name: Top websites in India (Beauty & Cosmetics)
Creator: Semrush
License: https://semlogin.toolsduniya.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in India, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nykaa.com

9.39M

12.51%1.17M

87.49%8.21M

↓5.5%

↑30.26%

Direct

discoverpilgrim.com

4.73M

2.07%97.91K

97.93%4.64M

↓37.19%

↑145.74%

Direct

tirabeauty.com

3.66M

8.16%298.86K

91.84%3.36M

↓11.14%

↑45.78%

Direct

purplle.com

3.31M

3.26%107.89K

96.74%3.2M

↑6.99%

↑47.28%

Direct

gharsoaps.shop

2.76M

2.48%68.48K

97.52%2.69M

↑11.22%

↑237.59%

Direct

thedermaco.com

2.62M

4.43%116.15K

95.57%2.51M

↓0.7%

↑12.07%

Direct

bombayshavingcompany.com

2.55M

3.54%90.07K

96.46%2.46M

↓0.43%

↓4.71%

Direct

foxtale.in

2.1M

3.27%68.62K

96.73%2.03M

↓13.98%

↑7.44%

Direct

nykaaman.com

1.9M

12.91%245.79K

87.09%1.66M

↓0.52%

↑24.74%

Direct

dotandkey.com

1.89M

6.3%118.74K

93.7%1.77M

↑34.6%

↑34.76%

Direct

mcaffeine.com

1.88M

2.75%51.67K

97.25%1.83M

↓11.39%

↑50.02%

Direct

innovist.com

1.84M

4.98%91.52K

95.02%1.74M

↓15.35%

↑110.01%

Direct

beminimalist.co

1.75M

9.24%162.21K

90.76%1.59M

↓4.91%

↑54.75%

Direct

themancompany.com

1.66M

2.43%40.34K

97.57%1.62M

↓7.22%

↑55.93%

Direct

mamaearth.in

1.46M

4.19%61.13K

95.81%1.4M

↓21.09%

↓15.77%

Direct

clinikally.com

1.45M

7.21%104.74K

92.79%1.35M

↓14.6%

↑11.41%

Direct

beardo.in

1.42M

3.77%53.51K

96.23%1.37M

↑2.61%

↑52.14%

Direct

buyniconi.com

1.38M

1.34%18.45K

98.66%1.36M

↑7.45%

↑444.31%

Direct

bellavitaorganic.com

1.25M

4.09%51K

95.91%1.2M

↓32.26%

↑80.22%

Direct

letshyphen.com

973.54K

4.4%42.87K

95.6%930.67K

↓47.55%

↑230.51%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in India on September 2026

As of September 2026, nykaa.com leads Beauty & Cosmetics in India with 9.39M monthly visits. Its audience skews mobile-first (12.51% desktop / 12.51% mobile), and traffic is down month over month -5.5% and up year over year 30.26%. discoverpilgrim.com holds second with 4.73M visits and a mobile-leaning mix (2.07% desktop / 97.93% mobile), while tirabeauty.com ranks third with 3.66M visits.

Across the leaders, natio.com.au is the most mobile-first (99.87% of visits), whereas fridaycharm.com is the most desktop-reliant (39.54%). Momentum favors kamaayurveda.com in the latest month (9,536.23%), while kimirica.shop shows the steepest pullback.

Acquisition patterns also differ: nykaa.com is driven primarily by search, nykaa.com by direct, and nykaa.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in India