Top Travel & Tourism Websites in the United States

Key Insights on Top Travel & Tourism Websites in the United States on September 2026

As of September 2026, expedia.com leads Travel & Tourism in the United States with 61.35M monthly visits. Its audience skews mobile-first (38.25% desktop / 38.25% mobile), and traffic is down month over month -0.87% and up year over year 7.08%. booking.com holds second with 61.21M visits and a mobile-leaning mix (35.69% desktop / 64.31% mobile), while aa.com ranks third with 57.36M visits.

Across the leaders, visitorlando.com is the most mobile-first (92.4% of visits), whereas worldtimebuddy.com is the most desktop-reliant (79.17%). Momentum favors explore.org in the latest month (625.96%), while islands.com shows the steepest pullback.

Acquisition patterns also differ: expedia.com is driven primarily by search, expedia.com by direct, and expedia.com by referral; overall, 84 of the top 100 sites are direct-led, 9 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.